Has nothing to do with this post. In fact, I haven’t even seen it. This is just an example of how the ratings of a website can be inflated using the power of keywords. I’m betting that the number of people that read this post will double just by mis-direction of a title of a blog post. Of course a readership of two would be amazing so lets see what happens.

So how about this instead: Say you’ve just clicked a link to read a movie review and instead of the review you were hoping for you get “Cannot connect to website.” What’s the first step? If you’re running on com(*&^ a major internet provider’s network, it would seem the appropriate call would be to the support line to complain loudly! Not really -  the true cause of internet access more often than not is the equipment in a customer’s house. Typically, large providers will see that the line into the house is up and wish you a pleasant day and ask, via script, “Has X-corp has addressed all of your concerns today?” Of course they haven’t.

All they care about is that the line to your house is functional. That is where their concern ends. All you care about is accessing the web to read all about Robert Pattinson. The line into the house and the modem connected to it is where any ISP has to draw the line. This line, in network speak, is call the DMARC. The reason that line exists is because no ISP can know every combination of equipment that occurs past the modem (not even the über-awsome amazing Indra’s Net). Bearing in mind that our responsibility, like any ISP, officially ends after the modem, we do try to go the extra mile. Many of our customers know the amount of time that we spend trying to apply all that we learn to their home equipment to try to get it running and connected. I believe this is the difference between a local ISP and the “puppy-mills” of the internet connectivity world.

So the next time you can’t get to your favorite pictures of Anna Kendrick or Kristen Stewart, try rebooting your modem then your router as a first step. If that fails call your friendly local ISP; Indra’s Net!

I expect to hear plenty of teen angst vented against me for wasting time you could spend musing on Taylor Lautner‘s abs. Vent quick and return to the sea of web reviews before you’re skin sparkles and gives you away.