The biggest difficulty with social media, be it a blog, Twitter, Facebook, or beyond, is that once you start you can’t stop.  I don’t mean that in the eating popcorn way either.  If you’re doing it well and connecting with people, building a following, it will be noticed when you stop.  Or worse, it won’t.  But missed or not you’ll quickly disappear in the constant stream, some would say fire hose, of information vying for your followers’ attention.

So, we know better than to stop, but stop we did.  Life got in the way, or more correctly business did.  In December we acquired the customers of NeTrack, another Boulder Internet Service provider. NeTrack’s business was focused on co-location in their data center.  In fact they were one of the first companies to offer Internet co-location anywhere.  Like Indra’s Net, they also provided webhosting, email services, DSL, and dial-up.

As an indirect result of acquiring NeTrack, we also acquired a second Colorado ISP, Starlite Internet.  Starlite’s focus was Web Hosting and email.  The acquisition brings Windows based Web Hosting to Indra’s Net for the first time.

All this is great news.  It expands our offerings and our customer base.  It is also a lot of work.  We had to prepare our data center for an influx of new servers, physically move those servers, and train our staff on new software, new operating systems, and new processes. And while doing that, we dropped the social marketing ball.

We didn’t have to.  The crunch of absorbing the other companies might not have left time for long blog posts, but Twitter and Facebook updates were within our reach.  We could have provided useful status infomation and shared the interesting things we were doing.

We’ll, we’re back, and hopefully you are too.  We are working on putting procedures in place so that, even when crunch time hits, the we won’t go silent again.  And next time you find yourself crunched,  don’t forget to tell the world.